The strategy behind thisdesign was to firstly - to really showcase Photos & Cheerleaders andsecondly – have a bold fan engagement through use of merchandise elements andfan forum in the right rail.
 
Starting with the centerpiece, we really wanted to have with a largerfootprint to showcase awesome photos.

With the page background, Iwanted to really touch on fan engagement by showing the excitement of the game andfan loyalty through fan imagery with the impact of Lucas Oil Stadium. Thethought process behind this area of the design was ‘what would get someonewho’s never been to a Colts game to want to go?’

-
Ry